Showing posts from August, 2013

A Thoughtful Approach

NatureBox is a company founded in 2011 by co-founder and CEO Gautam Gupta. Their aim is to decrease obesity by changing eating habits and encouraging healthy snacking. Customers who join NatureBox receive 5 snacks each month for $20 through an ongoing monthly subscription that can be cancelled or paused at anytime with a simple (and pleasant) phone call. They also have family plans of 10 or 20 snacks each month for $30 and $50, respectively. When it comes to choosing snacks, NatureBox has made it easy by rolling out an interactive beta version that allows you to fine-tune your snacking choices each month by picking specific snacks for your monthly delivery. I discovered the Beta version after calling to inquire on how to receive only vegan snacks, which they are beginning to introduce in greater quantity into their product line.

NatureBox is like any business--existing to create a profit, but the co-founder and CEO seem to be passionate about their mission. In addition to their …